OVO x UofT
The University of Toronto partnered with OVO to launch a unique capsule collection for students who want to wear their pride in their university and their city this fall.
Four-time Olympic medalist and U of T alumna Kylie Masse stars in the campaign video to promote the collection, which marks OVO’s first collaboration with a post-secondary institution.
The OVO / University of Toronto collection included apparel such as hoodies, tees and fleece pants as well as accessories like totes and sport caps, all of which were designed and manufactured in Canada. The fall-winter collection was available for purchase at all OVO stores in North America, through the OVO website and select items at the U of T Bookstore. The excitement for this collection was unmatched, with the entire line selling out in the first weekend.