U of T

Trademark Licensing

Trademark Licensing oversees the use of the U of T brand on
merchandise and everything to do with the use of U of T trademarks.

Who we are

About Us

The University of Toronto takes pride in its campus, students, faculty and brand. It is through this program that we ensure our values and vision are being properly communicated. In the spring of 2000, the University passed a policy to ensure that all merchandise bearing its marks are produced under humane and non-exploitative conditions – the first Canadian University to do so.

model wearing navy U of T crewneck carrying U of T Navy Tote
Assortment of custom merchandise:sweater, pen, tablecloth and notebook

custom U of T merch

Looking to create custom branded merchandise?

Campus bookstore

Want to show your
U of T pride?

Check out the U of T Bookstore to buy some merch! Don’t see what you’re looking for, inquire about ordering custom merch.