Designs & Ordering Merchandise

For Students

University branded merchandise is an important piece of the collegiate experience, a way for students to feel connected with their experiences on campus. It is our goal to make branded merchandise as easily accessible to student groups as possible, while still upholding the policies of the University. Our hope is that each student has a beloved piece of merchandise they carry with them long after they’ve left the University.

How to Order Merchandise


Approve your artwork

Contact the Trademark Licensing Office to approve your artwork. The Trademark Office can also help inform and direct your design. All artwork must be approved before production.


Choose a licensed vendor

All branded merchandise must be ordered through a licensed vendor. A full list can be found here. This is to ensure that University commitment to ethical sourcing is upheld by those that create our merchandise. If a group is looking to source a specific brand, they should contact the Trademark Licensing Office directly to discuss. We reserve the right to refuse the production of a product deemed inappropriate.



Most companies require vector artwork for reproduction. These files typically end with .ai or .eps and are created with vector illustration software like Adobe Illustrator.


Contact details

Ensure that the Trademark Office contact details are included in your group’s files so any new team is aware of the proper policies and procedures for ordering merchandise. The Trademark Office is a resource and we’re here to help you!


Student Group Branding Guidelines

Here are some standard rules that apply to all University merchandise. If you are unsure or feel you have an exception, please contact the Trademark Licensing Of­fice to discuss.

  • All of­ficially recognized student groups may use the University name to identify themselves.
  • All merchandise that bears the University name or trademarks must be ordered through a licensed vendor (this includes ‘U of T’, ‘utoronto’, all offi­cial logos, etc.). This policy applies to student group logos that use the university name.
  • Student groups are not permitted to make individual profi­t off the sale of University merchandise.
  • Student governments, unions and councils are permitted to use their offi­cial faculty or department mark on merchandise. The use of these marks MUST be approved by the Trademark Licensing Of­fice and be ordered through a licensed supplier. Please contact the Trademark Licensing Offi­ce to discuss designs.
  • General interest student groups are only permitted to use the name of the University (provided they are of­ficially recognized). They are NOT permitted to use any offi­cial University marks.
  • Student groups should be mindful of copying other well known trademarks. This is illegal. All artwork created should be original to the group to avoid legal action from trademark owners.
  • Student group logos should not represent any faculty or department of the University. All student created logos should indicate in writing they are a student group. For example, the Medical Society can use an unoffi­cial logo that says Medical Society University of Toronto but not Medicine University of Toronto. The latter implicates the whole faculty, instead of the individual student group.
  • Any questions about the use of offi­cial or unof­ficial marks can be sent directly to the Trademark Licensing Offi­ce for comment.

Find out more about …

Safe space examples with the U of T logo


Quick Tips

  • The of­ficial colours of the University are navy blue (PMS 655) and white. It is always preferred that the merchandise is in navy blue, white, black or grey. Of­ficial marks can only be imprinted in white, black and PMS 655.
  • The minimum safe space around the mark is half the height of the crest. No other visual elements or logos should appear with offi­cial marks. All exceptions must be approved by the Trademark Licensing Of­fice.
  • If you are unsure what marks to use for your department/program, please contact the Trademark Licensing Of­fice.
  • Be aware of the item’s imprint area. Certain small items like pens and USBs have small imprint areas and won’t be able to include lots of information or reproduce the University crest.


Image Examples

aerospace students association logo
chem club logo

not approved

Once registered through Ulife, groups can create their own logos to represent their groups as long as the following conditions are met:

  • It doesn’t look anything like official U of T logos.
  • Doesn’t use any elements of official U of T logos (for example the beaver or oak tree).
  • Doesn’t use any similar fonts to official U of T logo.
  • Contains the whole name of the group so there is no confusion as to whether it is a student group or internal department.
  • not approved logo
    This would not be approved because it resembles the Raptors jersey. Copying well known trademarks is illegal. All artwork created should be original to the group to avoid legal action being taken by trademark owners. For this to be approved, student should make changes to the design so its connection to the Raptors is less obvious, for example changing the direction of the arrow, removing the number and/or changing the colours.
  • not approved logo
    This artwork would not be approved because it incorporates parts of the University’s official logo, in this case the crest. Student artwork should not resemble the official logos in anyway including using similar fonts or elements of the logos, ex. crest, tree, beaver, etc.
  • not approved logo
    This would not be approved because it could be confused for an official logo of the Faculty of Pharmacy. All student created logos must include either their group name or class name, for example ‘Pharmacy Student Society’ or ‘2TA’. For this to be approved, students should add their group or class name or remove the graphic elements. If the artwork is entirely text based, it is not considered a logo and therefore cannot be confused for an official logo of the university.

Student Unions

Course and program unions are affiliates of student societies which represent a particular sub-section within a student society. For example, there are course and program unions within the Arts and Science Students Union (ASSU), the Graduate Students’ Union (GSU) and the Engineering Society (ENGSOC). Some of these organizations also seek status as recognized student groups.

Use of University name and Marks

Course Unions are permitted certain rights with respect to University branded merchandise:

  • Course Unions may hold a sale of departmental branded merchandise so long as the sale is limited in scope, temporary, makes little to no profit, and any profit realized is reinvested back into the clubs activities.
  • All merchandise must be ordered through a licensed vendor – the preferred vendor for these sales is the University of Toronto Bookstore.
  • Official marks may be used for this merchandise, but must be approved by the Trademark Licensing Office.
  • All merchandise must be approved by the Trademark Licensing Office before production.

student groups

Recognized Student Groups

Student clubs or groups are formally referred to as “recognized student groups” at the University of Toronto. Recognized student groups are voluntary organizations that have “registered” or gained recognition from the Office of Student Life. Student groups include cultural groups, advocacy, social justice, hobby, arts and much more.

Use of University name and Marks

Student groups are not permitted to use any official University of Toronto marks. They are permitted to use the school name, assuming they are a registered student group or club (to register, contact Ulife). The merchandise purchased must be for promotional use only, and cannot be sold for a retail profit. The name of the University must appear as a word mark, with no specialized characters or images.

Recognized student groups are not permitted to use any official logos of the University except under very specific circumstances. If you feel you have a specific need for official marks, please contact the Trademark Licensing Office to discuss your options.

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Licensed Vendors