Branding Information

Types of Marks

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Safe Space


Different Types of Marks

The University of Toronto Trademark Licensing program oversees and enforces any and all trademarks of The University of Toronto. This includes, but is not limited to, the principal signature, all departmental marks, word marks, letter marks and athletic branding for all 3 campuses.

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Brand Colours

The official color of the University of Toronto is PMS 655 blue. Consistent use of this color is an effective means of projecting a unified image of the University.

University of Toronto principal marks must appear in a solid color. U of T principal marks are ideally presented in PMS 655 blue but can be depicted in a solid single color application such as black, white, silver or gold in appropriate circumstances.

Use of U of T marks in a single color application (other than black and white) for product branding must be approved by the Trademark Licensing Office.


The official University fonts are Trade Gothic and Bembo. University principal marks such as signatures, word marks and letter marks use either Trade Gothic or Bembo, depending on its use.

Using these typeface families require a font license to be purchased from a font foundry. U of T divisions and community members are individually responsible for securing the necessary licenses.

Acceptable substitutes for would be Times New Roman for Bembo, and Arial for Trade Gothic. Both substitutes are included with most computer operating systems and do not require the purchase of any additional licenses.

Rules for Use & Safe Space

The safe space around a U of T trademark is the area immediately surrounding the mark that is intended to allow a clean presentation of the artwork. No visually detracting elements are allowed within the safe space.


U of T Style Guide

For general questions and inquiries about the U of T brand
and guidelines unrelated to merchandise, please: