orientation student group

students

Student Orientation Groups

We all remember our first day as we stepped on to the University of Toronto campus. So many uncertainties as students navigate a new environment, new friends and new experiences. But one thing is certain, student coordinators will undoubtingly give the incoming class an unforgettable orientation week.

As you prepare to introduce the incoming first year students to this new chapter, here are a few tips as you design your merchandise and give first years an unforgettable experience and warm welcome to U of T  

How to Order University-Branded Merchandise

Create your artwork icon

Step 1: Create your artwork

Using the guidelines and best practices listed below, your inspiration to create a design that represents your student group is endless.

Step 2: Select a licensed vendor

Happy with your design? Choose a licensed vendor to make your merchandise come to life.

Step 3: TML Approval

Your selected vendor should submit your final design into the Direct Licensing Hub (DLH) to be approved by the Trademark Licensing (TML) team and start production.

Step 4: Enjoy your merchandise!

Confirm delivery details and payment with your vendor. Wear it. Share it. Show your U of T SPIRIT!! #UofTTML

remember

Best Practices

UC orientation group 25

The following rules apply to all student orientation groups looking to create merchandise:

  • Student OCs are granted permission and encouraged to use the University and divisional names and marks while creating their merchandise, to strengthen their ties with their respective institutional brands.
  • Merchandise for student orientation week that includes an official U of T signature, University name or letter mark must be ordered through an approved licensed vendor.
  • Seek consultation from your respective communication office or Trademark Licensing to ensure you are in compliance with branding guidelines.

If you are unsure what marks to use for your department/program, please contact the Trademark Licensing Of­fice.

improper usage

Quick Tips

Please avoid the following:

  • All artwork created should be original in design that have no striking resemblance to existing trademarks to avoid legal action from external parties.
  • Student orientations committees are not permitted to make individual profit off the sale of university branded merchandise.
  • Student orientation designs should clearly indicate it is for orientation purposes. This requirement allows the student group to represent itself and avoids any confusion from representing the University, faculty or department. Alternatively, OCs can use their anticipated graduating year (e.g. Class of 202_) to signify a student group design.

a visual guide

Sample Designs

The following are previous examples of recognized student group designs that have been approved or not approved.

  • Design #1: Daniels Orientation Week T-Shirt

    Student Orientation Group: John H. Daniels Faculty of Architecture, Landscape, Design Orientation
     
    APPROVED:
    • Original design on the back of shirt.
    • Student orientation on the front left chest to acknowledge this is a student design not an official faculty design
    • Use of official signature separate from the design to showcase the relationship of the student orientation and the institution