The University of Toronto takes pride in its campus, students, faculty and brand. It is through this program that we ensure our values and vision are being properly communicated. In the spring of 2000, the University passed a policy to ensure that all merchandise bearing its marks are produced under humane and non-exploitative conditions – the first Canadian University to do so.
The University’s licensing agent is Strategic Marketing Affiliates, who work closely with the Trademark Licensing Office to manage the licensing program.
The Trademark Licensing website helps facilitate and promote the Trademark Licensing Program by informing the U of T community on trademark licensing issues including: the Trademark Licensing Policy, Code of Conduct for Licensees, the University of Toronto ethical purchasing policy, U of T Licensee List and retail marketing brand standards.