UTSU festival 2016

students

Student Governments, Councils and Unions (SGCU)

SGCU recognition is campus specific and applying is available through the Scarborough Campus Students’ Union (UTSC), the University of Toronto Mississauga Students’ Union (UTM), and the University of Toronto Students’ Union (St. George). Each union has their own recognition process and offers their own suite of services to course unions, including funding opportunities. Additionally, SGCU, can also have recognition status at more than one U of T campus so long as the group successfully applies and fulfills the requirements of each campus.

How to Order University-Branded Merchandise

Create your artwork icon

Step 1: Create your artwork

Using the guidelines and best practices listed below, your inspiration to create a design that represents your student group is endless.

Step 2: Select a licensed vendor

Happy with your design? Choose a licensed vendor to make your merchandise come to life.

Step 3: TML Approval

Your selected vendor should submit your final design into the Direct Licensing Hub (DLH) to be approved by the Trademark Licensing (TML) team and start production.

Step 4: Enjoy your merchandise!

Confirm delivery details and payment with your vendor. Wear it. Share it. Show your U of T SPIRIT!! #UofTTML

remember

Best Practices

The following rules apply to all Student Governments, Councils and Unions looking to create merchandise:

  • Student Governments, Councils and Unions are required to successfully complete the Student Group Recognition application and appear on the Student Organization Portal.
  • As a student government, council or union, you are permitted to use the official university marks and signatures on merchandise.
  • Use of U of T and divisional marks in conjunction with the SGCU designs MUST be ordered through a licensed supplier and approved by Trademark Licensing.
  • SGCUs may hold a sale of departmental branded merchandise so long as the sale is limited in scope, temporary, makes little to no profit, and any profit realized is reinvested back into the clubs activities.
  • Seek consultation from your respective communication office or Trademark Licensing to ensure you are in compliance with branding guidelines.
  • Student groups are encouraged to strengthen their connection to the university by using the official colours of navy blue (PMS 655) and white, grey or black.

If you are unsure what marks to use for your department/program, please contact the Trademark Licensing Of­fice.

improper usage

Quick Tips

Please avoid the following:

  • Avoid copying official university signatures including the coat-of arms and official university typeface.
  • All artwork created should be original in design that have no striking resemblance to existing trademarks to avoid legal action from external parties.

a visual guide

Sample Designs

The following are previous examples of recognized student group designs that have been approved or not approved.

  • Design #1: Tote Bag – APPROVED

    Student Group: Psychology Students’ Association
     
    Reasons for approval:
    • Student recognition status on the U of T Student Organization Portal.
    • Listed as a Student Governments, Councils and Unions group with U of T St. George campus under “Area of Interest”.
    • Addition of their student group name, Psychology Students’ Association with the use of a student group created graphic design that has no resemblance to an existing trademark.
    • Recognized group status allows use of the U of T letters.
    • Original design and use of a different font that is not used by any existing University of Toronto signature.