Trademark Licensing
U of T branded keychains

Rules for Use of Marks

The Trademark Licensing Office must approve all applications.

The complete mark must be used.

U of T principal marks cannot be distorted, manipulated, covered or expropriated.

U of T trademarks are registered and protected by the University of Toronto and can only be used for official University business.

Only authorized divisions, groups and individuals of the University are permitted to reproduce U of T trademarks.

The legibility and integrity of the University crest & Athletic T is essential and must be maintained in reproduction.

The Centered marks cannot be smaller than 1 inch wide.

The Left Justified marks cannot be smaller than 1.25 inches wide.

The Circular marks cannot be smaller than 0.75 inches wide.

Only one signature should be used at a time. Two different signatures should never appear in the same application.

Circular marks are solely reserved for use on merchandise. Their use must be approved by the Trademark Licensing Office.

Signatures must appear as an independent trademark and cannot not be combined with another logo or symbol.

In regards to product co-branding, confirmation must first be obtained by the Trademark Licensing Office. Please bear in mind that the U of T signature should occupy the same visual real estate and should not appear smaller than the accompanying logo.

Type and other artwork cannot touch the Signature or be superimposed over it. The safe space around the Signature must be respected.

Any exceptions to these rules in the use of U of T marks for product branding, retailing and/or promotions must be approved by the Trademark Licensing Office.

University of Toronto trademarks are available in a variety of graphic formats in both high and screen resolutions – .eps, .tiff, .bmp, .jpeg, and .gif.

To request a copy of a U of T trademark, please contact the Trademark Licensing Office.

Any unauthorized use in copying, transmission, disclosure, publicity, solicitations, news releases or advertising without the expressed written consent of the University is strictly prohibited and protected by law.