Trademark Licensing
U of T branded keychains

Costs, Benefits and Duties

LICENSING COSTS___________________________________________________________________

All licensees are required to pay an annual administrative fee of $120 CAD or $120 USD. This fee is used to maintain the university’s licensee database, records and online listing.

Licensees must maintain, throughout the term of the Licensing Agreement and for a period of no less than two (2) years following the termination of the Agreement, comprehensive general liability insurance, including blanket contractual liability and personal injury liability insurance against claims based upon product liability in respect of the licensed products in an amount of not less than two million dollars ($2,000,000.00) combined single limit.


Securing a license with the University of Toronto allows a licensee to legally reproduce approved U of T marks enabling them to grow and gain a competitive advantage in the university marketplace. Reproducing any U of T marks without a license is against the law. A U of T license enriches the licensee by providing the following strategic advantages:

  • Ease of product introduction and market penetration
  • Support from the University of Toronto Trademark Licensing Office
  • Opportunities to build strategic alliances with other universities
  • Significant profit potential


All licensees must acknowledge having received, read and understood the University’s Trademark Licensing Policy and the Code of Conduct for Trademark Licensees which requires the full disclosure of manufacturing facilities and the use of mandatory design approval and product delivery forms as required in the Policy.

Licensees also recognize that it will or may be subject to requirements for remediation, compliance reporting, disclosure, training, external verification, monitoring and examination pursuant to the Code and consistent with standards of the Fair Labor Association (FLA) and the Worker Rights Consortium (WRC).

Accurate record-keeping and reporting is a requirement of every licensing program. Whether the system is manual or computerized, the licensee must implement and maintain an accurate filing system for keeping track of contracts, royalty reports and correspondence for use during an audit/compliance review.

Licensees agree to actively and diligently promote and increase the distribution and sale of licensed product. At all times, the licensee will respect and uphold the reputation and observe the brand guidelines of the University of Toronto. The licensee must accept joint responsibility for policing the use of the University’s Marks. The licensee must identify itself on each product it produces.