Trademark Licensing
U of T branded keychains

Athletic Marks

University of Toronto Athletic marks are the primary identifiers for the Varsity Blues intercollegiate sports teams and programs including uniforms, equipment branding, warm up gear and promotional merchandise. Athletic marks consist of Varsity Blues signatures that combine the Athletic T, Varsity Blues brand and University name.

U of T athletic mark examples

The Athletic T also serves as a general athletics identifier. The Varsity Blues brand is specific to Varsity Blues teams.

The Faculty of Kinesiology & Physical Education must approve all uses of University of Toronto Athletic marks.

The Athletic marks cannot be distorted, manipulated, covered or expropriated.

For more information on Athletic marks and their uses, please contact Sarah Baker.